What is Customer Satisfaction

Everyone knows what satisfaction is,until asked to give a definition.Then,it seems,nobody knows.This quote from Richard Oliver,respected expert and long time writer and researcher on the topic of customer satisfaction,expresses the challenge of defining this basic of customer concepts. In less technical...

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Top 6 Social Media Sites For Businesses

Close to 80 percent of small business are using social media. However, the question is are they using it the right way? Truth be told most of them are not. This is because most small businesses try to use all of the social media sites. This is a big mistake. As a matter of fact, before you even set...

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5 Great Places To Promote YouTube Videos

An idea has crossed your mind and you have crystallized it into a terrific YouTube video. Or, better yet, you have begun the hard journey of becoming a regular vlogger with your own YouTube channel. Have to say it: you’ll need discipline for sure, as well as a constant stream of fresh ideas, if you’ve...

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The Only 6 Content Marketing Tips You Need for 2015

Content continues to be one of the most important aspects of online marketing; however, methods are rapidly changing. In 2015, successful businesses will be the ones that understand this dynamic shift and develop a strategy that accounts for new changes. More Valuable Than Ever Before  Content...

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Service Encounter

We have just finished a discussion of customer perceptions,specifically customer satisfaction and service quality.As discussed in our strategy insight,companies today recognize that they can compere more effectively bydistinguishing themselves with respect to service quality,satisfaction and loyalty.Next...

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